Burgers and Bulldozers: New Franchise Roundup

With hundreds of new franchise principles getting started each year, it is practically not possible to keep observe of the freshest suggestions. Right here is an update of two new franchises and how they have fared in their initial many months of franchising.

The Counter – No, this isn’t really just one more fast food hamburger joint. Besides serving hamburgers, The Counter has as a lot in frequent with your regional McDonalds or Wendy’s as the Globe Cup has to do with your kid’s weekend soccer recreation. Initial opened in Santa Monica in 2003, this stylish update to the vintage burger joint serves its burgers with any combination of ten cheeses, 26 toppings, and 17 sauces. So, go in advance and order that Danish Bleu Cheese Burger topped with dried cranberries and a ginger soy glaze you always needed.

Since 2003, The Counter has received the sort of press that most organizations can only desire about. Following currently being shown as one of the prime 20 burgers in the country by GQ, the holy grail of endorsers, The Oprah Winfrey Display, named it the “Greatest Burger in the Usa.” (An aside on the power of the O-nod, product sales jumped from $forty four,000/mo to $245,000/mo after the endorsement)

With all of this achievement, The Counter did the only rational up coming phase and started selling franchises in early 2006 with a $40,000 franchise charge and six% royalty.

So how is it likely? The company has previously inked agreements for sixty restaurants in California on your own. Subsequent up is growth into Florida, New York, Arizona and Nevada followed by the rest of the nation. With extended assortment projections of only 400 to 600 models, The Counter is effectively on its way to franchising stardom.

EQUIPRO – If Santa Monica and Halal Burgers near me The Counter just look also trendy and hip, this mild products restore franchise from Wisconsin absolutely will not. EQUIPRO, a subsidiary of Wacker Company started providing fix service to the gentle building tools business in 2003. At the very same time that the light tools industry is expanding at almost ten per cent for each 12 months, a lot of big equipment sellers have been reducing back again on provider help. In reaction to these trends, EQUIPRO started to develop out its community of services facilities.

EQUIPRO focuses on offering service for the pursuing makers: ICS, MI-T-M, MK Diamond, Sullair, and Wacker. The franchises are also entire-provider sellers for Honda, Briggs & Stratton, Robin/Subaru, Wacker and Kohler engines.

For every single franchise, the organization hires a Metro Service Expert (MSS). The MSS is an worker of EQUIPRO, Inc. hired on behalf of the franchisee to build service sales and act as a liaison for EQUIPRO’s OEM partners in the neighborhood industry. The tasks of the MSS contain efficiently calling on contractor places of work and jobsites, gear and rental dealers, as properly as national accounts to market solutions for products fix and areas. In addition, EQUIPRO provides professional instruction on organization operations and technical specifics the two in the classroom and on-internet site.

Franchising considering that June 2005, new franchisees can count on to invest in between $a hundred forty five,000 and $350,000. EQUIPRO has opened twelve service centers and ideas on opening 33 units by the finish of 2006 and 150 in the next seven several years.

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